Imagine a world without potatoes

The potato was first brought over from South America to Europe in the 16th century and was then cultivated there for the first time. Potatoes are estimated to have been in existence for 13,000 years. The potato has become one of the world's most important staple foods, providing a good basis for a low fat and healthy diet for people across the world. The findings of research worldwide have confirmed the benefits of eating potatoes.

"Health is the first duty in life"

Oscar Wilde


Potatoes taste good and can be cooked in a variety of ways. The humble spud is not just a side dish, but offers a wide range of possible uses:

floury potatoes: 
boiled potatoes, mashed potatoes, jacket potatoes, bakes and casseroles

predominantly waxy potatoes:
boiled potatoes, stews, French fries, fried potatoes

waxy potatoes:
fried potatoes, potato salad, gratin, potatoes boiled in their skins


The calorie content of potatoes alone is relatively low. An average potato yields approx. 70 kcal per 100 g. Rice, on the other hand, contains 93 kcal and pasta 150 kcal for the same weight. The high fibre content in potatoes ensures that you feel full for a long time:

• Low in calories
• Low fat content
• High in fibre


Potatoes are ideal as a healthy and nutritious foodstuff for humans, as they contain a number of valuable ingredients:

• High in minerals and vitamins
• High in potassium
• Effective antioxidants
No cholesterol



A nutritious and healthy diet – what exactly does that mean? To clarify this question, the Flemish Institute for Healthy Living has gathered together all the current scientific findings on healthy living and published their results. For more details, please visit the external website.


Facts about potatoes

Where does the potato come from? How did it get to Europe? How and where does it grow, and what happens once they have been harvested? To find out more about this wonderfully diverse tuber, pay a visit to the Wikipedia website on this theme.


CIP Campaign

How do you promote something that we all take for granted? By asking people to imagine a world without it. That is the premise of our campaign: Imagine a world without potatoes. This thought-provoking message encourages consumers to rediscover the potato and its importance in their lives.


Fact sheet

• Latin name: solanum tuberosum
• Crop: solanaceae family (Solanaceae)
• Origin: the Andes, South America
• Import: brought to Europe by the Spanish in the 16th century
• Varieties: around 5,000 different varieties worldwide
• Crop: approx. 376 million tons worldwide in 2018
• Harvesting season: June to October
• Plant: up to 1 m, white to violet flowers, stalks and leaves poisonous
• Storage: in darkness, 5 – 10 degrees Celsius, high level of humidity